CBP Annual Conference - Shaping the Future, Starting Now

CBP Annual Conference - Shaping the Future, Starting Now takes place on 11 November 2026. Venue: Macdonald Aviemore Resort, Aviemore.

Our theme for 2026 is Shaping the Future, Starting Now —one that reflects both the evolving landscape of business and our commitment to empower the Cairngorms business community. Following the recent wildfire challenges across our region, building resilience, supporting recovery and taking proactive ownership of our destination have become even more vital. While navigating change can bring hesitation, taking ownership today ensures we all remain dynamic, adaptable and prepared for what lies ahead. Today’s sessions are designed to help us collectively turn these challenges into opportunities, building long-term resilience, foster sustainable economic growth and future-proof our businesses for a stronger future across the Cairngorms. This is your chance to connect with industry leaders, like-minded professionals and future partners across a variety of different sectors. It is also an opportunity to be inspired by respected speakers sharing practical insights, real-world experiences and insights for what is coming up next. Most importantly, we want you to leave with actions that you can put to work immediately in your business to see results now and in the future. Please note the networking hour at the start of the day will run from 08:30-09:30am, a slight change from previous years. Craig Mills, CBP CEO Thanks to the incredible support of our sponsors, we’re delighted to offer you these fantastic rates—making it easier than ever to join us, connect and be part of the conversation. CBP members day delegate rate £45.00 + vat & fees Non members day delegate rate £55.00 + vat & fees SPEAKERS Stay tuned as we reveal the inspiring industry leaders joining us soon! WORKSHOPS - View full details HERE At checkout pick two workshops to attend at 11:45 & 13:45:- Workshop 1 - Navigating the Levy: Lessons from Edinburgh and Beyond - An Industry Workshop Hosted by the Scottish Tourism Alliance (STA) Explore the practical and financial implications of Scotland’s emerging visitor levy schemes and what they mean for tourism, hospitality businesses and the wider community. Marc Crothall & Fiona Campbell, Scottish Tourism Alliance Workshop 2 - Helping Visitors Find Your Business: Building Visibility in a Changing Digital Landscape - How visitors discover businesses online is evolving. This workshop will explore changing customer search behaviours and how businesses can strengthen their digital presence across platforms such as Google, booking channels. Participants will gain practical insights into creating and managing content that helps improve visibility, supports visitor decision-making and makes it easier for potential customers to find their business online. Andrew Craig, VisitScotland Workshop 3 - Smartphone Photography for Business: Elevate Your Visual Content and Listing Learn simple photography, lighting and editing techniques to create professional, eye-catching content for your website and social media without expensive equipment or the tech overwhelm. Eilidh Robertson Photography NEW FOR 2026 - EXCLUSIVE PRE-CONFERENCE DINNER At Delaneys' Aviemore including drinks reception at Sweeney Two . Your opportunity to discuss the matters of the day with leading stakeholders and keynote speakers. There are 20 places and it's expected to sell fast, book your place at checkout! TRADE STANDS Our exhibitor area is already generating phenomenal interest, with 26 stands booked so far! This is a fantastic opportunity to showcase your organisation, connect directly with local businesses and engage with key stakeholders from across the region. To secure your stand contact Yvonne, office@visitcairngorms.com. IN ADDITION Special B&B Rate for Delegates - Relax at Macdonald Aviemore Resort or Sweeney Two and start the day refreshed. U se code 'CBP' for 35% discount on B&B room rates at Sweeney Two, Aviemore (don't book Breakfast as an extra at checkout, it's included in the room booking, Breakfast is served at Delaneys' Restaurant). The Raffle is back, NEW FOR 2026 in aid of Scotland's Charity Air Ambulance ( SCAA ) - for more details or to donate a raffle prize contact office@visitcairngorms.com Please advise if you would prefer your name and business name NOT to be included in the delegate list Photos & video clips will be taken at this event Bring along your old IT equipment for recycling, it's free with a secure data destruction service, ReBOOT are attending and happy to collect redundant equipment Your business. Your region. Your future. Join us for a day focussed on networking, practical workshops, lively discussion and fresh inspiration—designed specifically around the opportunities and challenges of businesses across the Cairngorms. We look forward to seeing you there! CBP Team Sponsors: Our thanks to Scottish Government, Highlands & Islands Enterprise & Cairngorms National Park Authority for supporting the Conference.