IFRA UK 2026 Fragrance Forum

IFRA UK 2026 Fragrance Forum realiza-se a 8 de outubro de 2026, The Royal Institution, em London.

As our world becomes increasingly more digital and driven by technology, what impact is this having on our senses? This year IFRA UK’s Fragrance Forum will be exploring the use of scent in the digital world – from the hype to the reality.We will even be pitting a human against AI to see who makes the best perfume from the same brief. We have some wonderful speakers lined up that will be showcasing some of the latest projects and research in this incredibly important area Professor Jonathan Williams from the Max Planck Institute for Chemistry will be introducing us to his work and in particular a major project called D2Smell which aims to digitise the sense of smell. He will explore our current efforts to capture the chemical components of a scent in real time, predict exactly how the human nose will perceive it, and ultimately recreate that olfactory experience at a completely different location. Professor Jonas Olofsson from the University of Stockholm will be looking at Virtual Reality, Language Models and the psychology of fragrance Dr Cecilia Bembibre from University College London will be taking us from nose to dataset and back again, looking at how we represent heritage smells in a digital world Professor Simon Niedenthal from Malmo University will be taking us on a journey to explore olfaction in physical, digital and interactive environments We hope you will join us for what will no doubt prove to be an enlighten and fascinating day!