The rise of the expert creator: How to turn what you know into opportunity with Mia McGrath & Miranda Shanahan

The rise of the expert creator: How to turn what you know into opportunity with Mia McGrath & Miranda Shanahan takes place on 13 November 2026. Venue: TEJÁ HOUSE, Lisbon.

What if you could get paid to be yourself? It might sound a little delusional, but in today’s creator economy, it’s not such a crazy idea. One of the most exciting things about the creator economy is that you no longer need a groundbreaking business idea or millions in funding to build something of your own. Your experience, interests, passions and unique perspective can be the starting point. Content gives you a way to share those things with the world, build an audience around them and turn that attention into real opportunities. From consulting and brand partnerships to publishing books, launching products or creating entirely new income streams. But how do you go from simply sharing what you love to building something people are willing to pay for? That's what we're getting together to explore with Mia McGrath and Miranda Shanahan. Over the past two years, both have turned their interests, experience and perspectives into thriving personal brands, audiences and businesses, taking very different paths to get there. We'll talk about how they started, what makes their content work and how they've turned visibility into opportunities they might never have imagined. Meet our speakers Mia McGrath | Award-winning Creator & Author, Frugal Chic® Mia went from working in fashion to building an audience of over 1 million followers and a multi-six-figure creator business in just two years. What started as sharing her personal finance journey became Frugal Chic®, a distinctive brand combining money, style and intentional living. Featured in Vogue, The Times and The Telegraph, she was also named Business & Finance Creator of the Year at the 2026 ITV bCreator Awards. Miranda Shanahan | Brand Consultant & Creator, Founder of Think in Public Miranda spent a decade in brand strategy, working with global brands like Adidas and Tommy Hilfiger and helping build McKinsey's creative studio in Berlin. Two years ago, she started sharing her perspectives on brands, marketing and culture, growing an audience of 140,000+. Her content has led to consulting opportunities, features in Financial Times, The Wall Street Journal and Vogue Business, and an opinion piece for TIME. She's now building Think in Public, helping others use content to create new career and business opportunities. What we'll discuss - Miranda and Mia’s experiences growing their audiences, developing their unique styles, and building personal brands - The rise of expert-led creators, where the industry is heading, and what brands are looking for. - How to unlock opportunities: brand deals, media features, book deals, partnerships, and new revenue streams. - Building a business beyond content: How to turn your expertise and audience into your own business, products, and intellectual property (IP). Small & Intentional Just 50 people in a cosy space with Mia and Miranda, with time to ask your questions, hear their experiences firsthand and connect over drinks afterwards. What you'll take away - How to grow your personal brand and attract the opportunities you want. - Lessons from two successful creators who've built careers and businesses around their interests and expertise. - New connections with fellow creators and builders When & Where 📅 Friday, 13 November 2026 🕒 3:00–5:00 PM 📍 TEJÁ House, Lisbon About Flodesk We're partnering with Flodesk, our favourite email marketing platform built for creators and entrepreneurs. Every attendee receives a complimentary one-year subscription, so you can start building your email list and connecting with your audience beyond social media. About ALTPATH With ALTPATH, we're building a community for people building their next chapters as creator-entrepreneurs. We bring together: - The accelerator: a 12-week programme to sharpen your positioning, offer and visibility. - A curated network: small core groups and the right introductions. - IRL experiences: masterminds, retreats and events with people who've done it.