The Share Button: How a Guest's Photo Reaches Instagram in One Tap
TIME&SPACE · Organiser's Playbook
Every photo a guest finds, on the scan results page, in the public gallery, on a photographer's portfolio, carries the same share button. One tap opens the phone's own share sheet, Instagram, WhatsApp, Messages, with the watermarked photo already attached.
The Share Button: How a Guest's Photo Reaches Instagram in One Tap
In short: Every photo view on TIME&SPACE, scan results, the public gallery, a photographer's portfolio, carries the same share button next to Save. It opens the phone's own native share sheet with the photo already attached, so a guest reaches Instagram, WhatsApp or Messages in one tap instead of downloading first and switching apps.
A guest who just found their own photo has one instinct: show someone. The distance between that instinct and actually doing it decides whether the moment turns into a post or gets forgotten by the time they open Instagram themselves.
What the button actually does
The share button sits beside Save on every full-screen photo view. A tap hands the photo to the phone's own share sheet, the same one every app on the device already knows how to open to. On an iPhone or an Android phone that means Instagram, WhatsApp, Messages or anything else installed, listed exactly as the guest would expect, because it is their phone's share sheet and not a custom one built to look like it.
Nothing is fetched after the tap. The photo is quietly prepared in the background while the guest is still looking at it, so when they do tap Share, the sheet opens immediately with the file already attached, instead of a spinner while a download starts.
The same button everywhere a photo is seen
This is not a feature of one page. The scan results a guest sees after their selfie, the public event gallery anyone can browse, a photographer's portfolio, an organiser's own dashboard preview: all four use the same photo viewer, and the share button behaves identically in each. A guest who found their photo through a public gallery link gets exactly the same one-tap path to Instagram as a guest who scanned a selfie at the event itself.
Why this is the organiser's distribution, not just the guest's
Every photo shared out through that button is the event back in front of an audience the organiser never paid to reach, the guest's own followers, at the moment the guest is proudest of the shot. A download that sits in a camera roll for a week does not do that. A share that happens in the same ten seconds the guest is already looking at the photo does.
The watermark travels with the share, the same one visible on the download, so the event's own name or the sponsor's goes out with every post, not just every download.
The short version
Save gets a guest their own photo. Share is what turns that photo into something their own network sees, and it costs one tap because the button hands the photo straight to the phone's share sheet instead of asking the guest to save, leave the page, and attach it themselves.
Founder, TIME&SPACE